https://www.creator-works.com/blog Teardowns of the creator programs behind the fastest-growing tech companies, plus B2B creator marketing strategy and client news from CreatorWorks. en-gb https://www.creator-works.com/blog/creator-led-growth https://www.creator-works.com/blog/creator-led-growth Sun, 01 Nov 2026 00:00:00 GMT Creator-led growth turns the creators your buyers already follow into a B2B demand engine. The five-step system we run, and what 4M impressions taught us. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/replit-creator-program https://www.creator-works.com/blog/replit-creator-program Wed, 28 Oct 2026 00:00:00 GMT Replit's creator program grew from a $1K pilot to a seven-figure budget and 100+ creators. How it took Replit past what X and word of mouth could reach. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/elevenlabs-creator-program https://www.creator-works.com/blog/elevenlabs-creator-program Wed, 21 Oct 2026 00:00:00 GMT ElevenLabs' creator program started with its founder emailing YouTubers. How it grew into affiliates, an in-house creator and an Ambassador Program. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/ramp-creator-program https://www.creator-works.com/blog/ramp-creator-program Wed, 14 Oct 2026 00:00:00 GMT Ramp's creator program runs from finance masterclasses to Super Bowl stunts with no CMO. How the $44B company made creators part of its marketing team. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/why-creator-campaigns-fail https://www.creator-works.com/blog/why-creator-campaigns-fail Fri, 09 Oct 2026 00:00:00 GMT Why creator campaigns fail, from one of our worst. Three flat months showed an AI startup its real buyer, and fixing it tripled its LinkedIn lead flow. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/gamma-creator-program https://www.creator-works.com/blog/gamma-creator-program Wed, 07 Oct 2026 00:00:00 GMT Gamma's creator program puts hundreds of creators live a month, run by one person and a few agencies. How the founders built it on the way to $100M ARR. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/viktor-creator-marketing-agency https://www.creator-works.com/blog/viktor-creator-marketing-agency Tue, 06 Oct 2026 00:00:00 GMT Viktor, the AI coworker that works inside Slack and Microsoft Teams, appoints CreatorWorks as its creator marketing agency on LinkedIn and X. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/how-to-negotiate-with-creators https://www.creator-works.com/blog/how-to-negotiate-with-creators Fri, 02 Oct 2026 00:00:00 GMT How to negotiate with creators in 5 steps, with the actual messages that turned a $20,000 quote into a $10,000 deal with 3x more deliverables. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/krea-creator-marketing-agency https://www.creator-works.com/blog/krea-creator-marketing-agency Fri, 02 Oct 2026 00:00:00 GMT Krea, the AI image and video company, appoints CreatorWorks as its creator marketing agency to put Krea 3 in front of builders, marketers and creatives. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/hubspot-creator-program https://www.creator-works.com/blog/hubspot-creator-program Wed, 30 Sep 2026 00:00:00 GMT HubSpot's creator program has partnered with 300+ creators since 2021, and HubSpot has bought four media brands. What the inventor of inbound built next. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/b2b-influencer-marketing https://www.creator-works.com/blog/b2b-influencer-marketing Fri, 25 Sep 2026 00:00:00 GMT B2B influencer marketing works when creators plug into your LinkedIn content, ads and outbound. How to find the right creators and build them in. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/clay-creator-program https://www.creator-works.com/blog/clay-creator-program Wed, 23 Sep 2026 00:00:00 GMT Clay's creator program has 600+ partners posting while paying only a handful of creators. How the users became the distribution on the way to $100M ARR. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/creator-program-cost-in-house-vs-agency https://www.creator-works.com/blog/creator-program-cost-in-house-vs-agency Fri, 18 Sep 2026 00:00:00 GMT A creator program costs about $150K a year in-house before a single creator is paid. The creator program cost in-house vs with an agency, line by line. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/lovable-creator-program https://www.creator-works.com/blog/lovable-creator-program Wed, 16 Sep 2026 00:00:00 GMT Lovable's creator program is 10x bigger than its paid social and passed 111M organic views in 9 months. How the founders, team and creators built it. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/smartlead-creator-marketing-agency https://www.creator-works.com/blog/smartlead-creator-marketing-agency Tue, 08 Sep 2026 00:00:00 GMT Smartlead appoints CreatorWorks as its creator marketing agency for a global billboard launch, with local creators in five cities on LinkedIn and X. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/modash-creator-marketing-agency https://www.creator-works.com/blog/modash-creator-marketing-agency Mon, 20 Jul 2026 00:00:00 GMT Modash, the influencer marketing platform for 2,600+ brands, appoints CreatorWorks as its creator marketing agency to reach marketers on LinkedIn. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/productive-creator-marketing-agency https://www.creator-works.com/blog/productive-creator-marketing-agency Mon, 27 Apr 2026 00:00:00 GMT Productive, the agency management software, appoints CreatorWorks as its creator marketing agency to reach agency leaders on LinkedIn through creators. max@creator-works.com (Max Nimmo) https://www.creator-works.com/blog/uppromote-creator-marketing-agency https://www.creator-works.com/blog/uppromote-creator-marketing-agency Fri, 27 Mar 2026 00:00:00 GMT UpPromote, the affiliate marketing platform built for Shopify, appoints CreatorWorks as its creator marketing agency to reach ecommerce brand owners. max@creator-works.com (Max Nimmo)