Copy Our Distribution Playbook
Everything We Know About
Distribution, Decoded
What I've learnt from 5 years in creator marketing and the programs we run for SaaS and AI companies, written up as lessons, company teardowns and the insights behind 5,000+ creator partnerships.
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Build your first creator program, one lesson a day
Each lesson covers one step of how we run programs for clients, and ends with a job to do that day.
- How much to spend on creators
- How to price a creator deal
- Turn post engagement into named pipeline
Day 1 DistributionDecoded
How much to spend on creators
The simple math that hands you your budget, your post volume, and your outreach list in one go.
What the best tech companies are doing for distribution
Every week, a teardown or case study of how a fast-growing company gets known.
- ElevenLabs: $600M ARR in 3.5 years
- Lovable: $500M ARR in 19 months
- Clay: $1M to $100M ARR in 2 years
What happened on our campaigns, including the ones that went wrong
Negotiations, budgets and campaigns told as they happened, with the numbers left in.
- Please stop doing "influencer marketing"
- One of the worst campaigns we've ever run
- $150K a year, before a single creator gets paid
Max Nimmo
Distribution DecodedA creator quoted me $20,000. We closed at $10,000
The 5 messages I actually sent, in order, and the 9 days of back-and-forth it took to get there.
