Productive Appoints CreatorWorks as Its Creator Marketing Agency

Productive, the software agencies use to run their resourcing, projects and finances in one place, has appointed CreatorWorks as its creator marketing agency. We’ll run Productive’s LinkedIn creator program, putting the product in front of agency founders and operations leaders through the creators they already follow.

Why Productive Is Working With Creators

Productive’s buyers are agency founders, ops leads and marketers running teams of 20 or more, an audience that lives almost entirely on LinkedIn and that brand ads struggle to move.

Margarita’s team had already started building a creator program themselves through Favikon, Clay and manual LinkedIn DMs, with a major launch closing in and plenty else to run, and they’ve brought us in to run it.

What We’re Running for Productive

We’re starting with a coordinated wave of LinkedIn creators around the launch of Productive 5.0, with the best creator posts running as Thought Leader Ads into Productive’s target accounts.

If you’re building creators into your own go-to-market, our services explain how we run programs like this one, our case studies show the results, and our guide to B2B influencer marketing covers where to start. Or book a call and we’ll talk it through.