How Tech Companies Win Distribution With Creators
Announcements, breakdowns, and strategies from the CreatorWorks team on creator-led growth and the future of B2B marketing.
-
Creator-Led Growth: The B2B Playbook We Run for SaaS and AI Companies
Creator-led growth turns the creators your buyers already follow into a B2B demand engine. The five-step system we run, and what 4M impressions taught us.
-
How Replit Built Its Creator Program After Its Old Channels Stopped Compounding
Replit's creator program grew from a $1K pilot to a seven-figure budget and 100+ creators. How it took Replit past what X and word of mouth could reach.
-
How ElevenLabs Built Its Creator Program on the Way to $600M ARR
ElevenLabs' creator program started with its founder emailing YouTubers. How it grew into affiliates, an in-house creator and an Ambassador Program.
-
How Ramp Built Its Creator Program Without a CMO
Ramp's creator program runs from finance masterclasses to Super Bowl stunts with no CMO. How the $44B company made creators part of its marketing team.
-
Why Creator Campaigns Fail: We Were Marketing to the Wrong Buyer
Why creator campaigns fail, from one of our worst. Three flat months showed an AI startup its real buyer, and fixing it tripled its LinkedIn lead flow.
-
How Gamma Built Its Creator Program on the Way to $100M ARR
Gamma's creator program puts hundreds of creators live a month, run by one person and a few agencies. How the founders built it on the way to $100M ARR.
-
Viktor Appoints CreatorWorks as Its Creator Marketing Agency
Viktor, the AI coworker that works inside Slack and Microsoft Teams, appoints CreatorWorks as its creator marketing agency on LinkedIn and X.
-
How to Negotiate With Creators: A $20,000 Quote to $10,000
How to negotiate with creators in 5 steps, with the actual messages that turned a $20,000 quote into a $10,000 deal with 3x more deliverables.
-
Krea Appoints CreatorWorks as Its Creator Marketing Agency
Krea, the AI image and video company, appoints CreatorWorks as its creator marketing agency to put Krea 3 in front of builders, marketers and creatives.
-
How HubSpot Built Its Creator Program After Inbound Marketing
HubSpot's creator program has partnered with 300+ creators since 2021, and HubSpot has bought four media brands. What the inventor of inbound built next.
-
B2B Influencer Marketing: Why It Fails as a Separate Channel
B2B influencer marketing works when creators plug into your LinkedIn content, ads and outbound. How to find the right creators and build them in.
-
How Clay Built Its Creator Program Around the People Who Use It
Clay's creator program has 600+ partners posting while paying only a handful of creators. How the users became the distribution on the way to $100M ARR.
-
Creator Program Cost: In-House vs Agency, Line by Line
A creator program costs about $150K a year in-house before a single creator is paid. The creator program cost in-house vs with an agency, line by line.
-
How Lovable Built Its Creator Program to 10x Its Paid Social
Lovable's creator program is 10x bigger than its paid social and passed 111M organic views in 9 months. How the founders, team and creators built it.
-
Smartlead Appoints CreatorWorks as Its Creator Marketing Agency
Smartlead appoints CreatorWorks as its creator marketing agency for a global billboard launch, with local creators in five cities on LinkedIn and X.
-
Modash Appoints CreatorWorks as Its Creator Marketing Agency
Modash, the influencer marketing platform for 2,600+ brands, appoints CreatorWorks as its creator marketing agency to reach marketers on LinkedIn.
-
Productive Appoints CreatorWorks as Its Creator Marketing Agency
Productive, the agency management software, appoints CreatorWorks as its creator marketing agency to reach agency leaders on LinkedIn through creators.
-
UpPromote Appoints CreatorWorks as Its Creator Marketing Agency
UpPromote, the affiliate marketing platform built for Shopify, appoints CreatorWorks as its creator marketing agency to reach ecommerce brand owners.
Start building the only moat
the market can't copy
Book an intro with our team to learn how we build distribution for B2B tech companies through creators.
Book a Call