Creator Program Teardowns
How the fastest-growing tech companies built their creator programs, from the founders and employees to the paid creators.
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How Replit Built Its Creator Program After Its Old Channels Stopped Compounding
Replit's creator program grew from a $1K pilot to a seven-figure budget and 100+ creators. How it took Replit past what X and word of mouth could reach.
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How ElevenLabs Built Its Creator Program on the Way to $600M ARR
ElevenLabs' creator program started with its founder emailing YouTubers. How it grew into affiliates, an in-house creator and an Ambassador Program.
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How Ramp Built Its Creator Program Without a CMO
Ramp's creator program runs from finance masterclasses to Super Bowl stunts with no CMO. How the $44B company made creators part of its marketing team.
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How Gamma Built Its Creator Program on the Way to $100M ARR
Gamma's creator program puts hundreds of creators live a month, run by one person and a few agencies. How the founders built it on the way to $100M ARR.
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How HubSpot Built Its Creator Program After Inbound Marketing
HubSpot's creator program has partnered with 300+ creators since 2021, and HubSpot has bought four media brands. What the inventor of inbound built next.
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How Clay Built Its Creator Program Around the People Who Use It
Clay's creator program has 600+ partners posting while paying only a handful of creators. How the users became the distribution on the way to $100M ARR.
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How Lovable Built Its Creator Program to 10x Its Paid Social
Lovable's creator program is 10x bigger than its paid social and passed 111M organic views in 9 months. How the founders, team and creators built it.
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