B2B Creator Marketing Strategy
How to plan, price, run and measure a creator program, from the programs we run every week.
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Creator-Led Growth: The B2B Playbook We Run for SaaS and AI Companies
Creator-led growth turns the creators your buyers already follow into a B2B demand engine. The five-step system we run, and what 4M impressions taught us.
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Why Creator Campaigns Fail: We Were Marketing to the Wrong Buyer
Why creator campaigns fail, from one of our worst. Three flat months showed an AI startup its real buyer, and fixing it tripled its LinkedIn lead flow.
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How to Negotiate With Creators: A $20,000 Quote to $10,000
How to negotiate with creators in 5 steps, with the actual messages that turned a $20,000 quote into a $10,000 deal with 3x more deliverables.
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B2B Influencer Marketing: Why It Fails as a Separate Channel
B2B influencer marketing works when creators plug into your LinkedIn content, ads and outbound. How to find the right creators and build them in.
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Creator Program Cost: In-House vs Agency, Line by Line
A creator program costs about $150K a year in-house before a single creator is paid. The creator program cost in-house vs with an agency, line by line.
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