Smartlead Appoints CreatorWorks as Its Creator Marketing Agency

Smartlead, the cold email and outbound platform used by more than 100,000 businesses, has appointed CreatorWorks as its creator marketing agency for its global billboard launch. We’re running a LinkedIn and X creator campaign alongside Smartlead’s out-of-home billboards, with local creators in New York, London, Sydney, San Francisco and Miami.

I’ve worked on over 100 creator campaigns in 5 years and have never received a brief like this one. Smartlead didn’t want to launch the way every other AI company does, so we didn’t.

Why Smartlead Is Working With Creators

Smartlead already works with dozens of creators on product-led content. For a campaign running across three continents over three months, it wanted a new set of creators in each city to turn a billboard into something people talk about, which takes a team sourcing, briefing and managing creators at that scale.

What We’re Running for Smartlead

We find creators in each city, and they visit the billboards, shoot their own photos and post about them in their own voice on LinkedIn and X. The campaign runs in launch waves city by city, so every board arrives with a wave of creator posts from people that city’s founders and marketers already follow.

If you have a launch of your own coming, our services explain how we run creators around a moment, our case studies show the results, and our guide to B2B influencer marketing covers where to start. Or book a call and we’ll talk it through.