How Aggero Used Creators To Get On The Map With B2B Marketers
200K+
LinkedIn impressions
185%
Organic traffic increase
100%
More daily brand search
About Aggero
Aggero is an AI video analytics platform that breaks down social content frame by frame to show marketers what works and why.
The Problem
Aggero had a strong product and little name recognition with the B2B marketers it sells to.
The team had already tried reaching creators themselves and got no replies, and running a creator program properly was, in Lavinia's words, a full job somebody has to do.
As a small team, they needed a stable, organised process for creator content that didn't depend on anyone's spare time.
What We Did
-
Agreed who to reach.
We locked two Ideal Creator Profiles with Aggero before sourcing a single creator.
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Built a varied roster.
We signed 12 creators across different marketing specialties and formats, each writing about Aggero from their own angle, for what Lavinia called a 360 view.
-
Reviewed every week.
A weekly review caught one creator's fake engagement and secured a refund, tightened posts before they went live, and flagged the homepage as the point where visitors dropped off.
The Results
- 200K+ LinkedIn impressions from 28 creator posts, at under $80 CPM.
- 185% More organic website traffic in three months.
- 100% More daily organic brand search since the program launched.
- 12 Creators across different marketing specialties and formats.
“We tried to do this ourselves and failed. Zero reply rate, zero responses. Now on sales calls they told us specifically they came from creators. People are looking for us. They put us on the map.”
Lavinia U., Head of Operations & Partnerships @ Aggero What This Means For You
If you're a small team with a strong product your buyers haven't heard of yet, creators put your name in front of them through people they already trust, without anyone in-house having to run it. It works best as a long game: in Lavinia's words, the good things don't come immediately, but they do come.