How GoMarble Built A Short-Form Top Of Funnel With Creators
2.5M+
Views across Instagram, TikTok and LinkedIn
$20
Blended CPM
90
Pieces of creator content
About GoMarble
GoMarble is an AI agent built for marketers that connects all of your ad accounts, helps you manage campaigns, and decides what to do next. Their customers are the marketers at some of the fastest-growing brands and agencies in the world, whose attention is notoriously hard to win.
The Problem
GoMarble needed a launch big enough to move sign-ups, then a way to keep reaching performance marketers afterwards without going quiet.
Their buyers sit across the US and Europe in a crowded AI category, so reach had to stay efficient against a CPM target, and their paid ads needed a steady supply of creative that had already proven itself.
Before launch, GoMarble was averaging 35 sign-ups a day.
What We Did
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Launched with a creator wave across three platforms.
We built a cohort of 20 creators who actually talk about paid ads and timed their content across Instagram, TikTok and LinkedIn around the launch.
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Kept short-form distribution always on.
The launch became a sustained program of 90 pieces of creator content, with one Reel alone reaching 474,000 views.
-
Fed the winners into paid.
Every organic post was a live test of what landed with performance marketers, and the top performers were licensed and run as Meta partnership ads.
The Results
- 2.5M+ Views across Instagram, TikTok and LinkedIn.
- $20 Blended CPM across the program.
- 1,670 Sign-ups in the launch fortnight, 236% above the pre-launch daily rate.
- +117% Website traffic across the launch fortnight.
What This Means For You
If your buyers spend time on short-form video and your paid ads keep needing fresh creative, one creator program does both jobs: it reaches your buyers at a low cost per view, and it shows you which creative deserves budget before you put money behind it.